In the early morning of the 19th, the 618 battle ended, and the major platforms began to show their achievements. On the eastern side of Beijing, as of 0:00 on June 19, "618 16th Anniversary Store Celebration" totaled 15.5 billion yuan; Tianmao claimed that more than 100 brands sold more than double 11 in 2018 during the "618" promotion period, with a maximum increase of more than 40 times and sales of more than 110 brands exceeding 100 million yuan; Suning released data showed that during the "618" period, Su. Ningyi's total channel orders grew by 133% year-on-year. Among them, home appliances orders grew by 83% year-on-year and fast-moving orders grew by 245% year-on-year. Pingduo also released data for the first time this year, with orders from June to 18 exceeding 1.1 billion and GMV exceeding 300% year-on-year. NetEase Koala said it took 101 minutes and its sales exceeded 618 first-day full-time sales last year.

According to past practice, such a booming 618, packaging and printing orders will inevitably have a short golden period. However, from the past two months'market, it seems that the bustle only belongs to e-commerce platforms and brands, packaging orders are not alarming, many industry insiders have called a fake 618. The market is so bleak that China's packaging paper industry has to change its conventional price-raising operation and continue to reduce prices substantially. Ms. Zhang Yinlong, the chairman of Ninglong Paper Company, who has always attached great importance to the pulling effect of e-commerce demand for packaging paper, does not mention the demand of e-commerce, and holds a negative view on the trend of paper prices in the second half of the year.

It is a public secret that domestic demand is weak, but even in the barren grasslands there are fertile horses, and some areas are still showing a boom. According to many e-commerce professionals, this year's "618" presents two major features: a surge in new products; and a downturn in the market. According to the Economic Daily, 618 is more than just a shopping spree. New consumption is profoundly restructuring the supply side. Therefore, for many packaging and printing enterprises suffering from a small number of shortages of orders, it is only by quickly finding new business growth points that they can highlight the tight encirclement and gain vitality.

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Small household appliances, cosmetics, food and drink sales are still booming

From all aspects of statistical data, small household appliances, cosmetics, food and drink products are still popular, but also the main battlefield for packaging and printing enterprises to compete.

On the eastern side of Beijing, from June 1 to 18, dust removal products such as sweeping robots and window cleaners with a turnover of more than 3,000 yuan exceeded 200% year-on-year; turnover of high-end hairdressing and hair care products with a turnover of more than 2,000 yuan increased by 220% year-on-year; household dishwashers with functions of sterilization, drying, large capacity and ultra-fast washing were also highly sought after, with the same turnover. That's a 500% increase.

In terms of Jingdong Supermarket, data show that from June 1 to 18, Jingdong Supermarket sold 350 million boxes of milk, over 10 million cans of milk powder, 12 million boxes of paper towels and 72 million tins of beer. Meanwhile, during the whole day of June 18, fresh turnover in Jingdong increased by 90% compared with the same period last year, and sales of fresh products totaled 8500 tons, an increase of 110% compared with the same period last year.

As for Tianmao, data show that on June 16, 90 minutes of large appliances broke last year's full-time sales, 4 minutes of small appliances exceeded last year's one hour, while mobile phones such as the iPhone increased by 600% year-on-year. Gree grabbed one minute in the event, which exceeded the full-time sales in the same period in 2018, and the first hour sales increased by 1433% year-on-year.

In terms of cosmetics, Tianmao cosmetics sales increased by more than 70% compared with the same period last year. On June 16, 59 seconds, the sales broke through 100 million yuan. Among them, the eye cream and essence of the transaction growth rate of 192%, 134%. On the first day of 16 hours, sales of perfume, sunscreen and body care increased by 546%, 322% and 352%, respectively. The essence of the product was broken by 4 minutes and 56 seconds.

According to the data, as of 11:00 on June 18, more than 100 domestic and foreign major brands including CPB, L'Oreal, Doctor Chengye, Trensu, Pick and Rui'ao had traded more than double 11 last year, with the highest growth rate exceeding 40 times.

Intelligent, green and small household appliances have become the trend

For the packaging and printing industry, always pay attention to the trend of terminal consumption, for the company to explore the market has great reference value. This year 618, consumers tend to "green" and "intelligent" shopping, and green appliances and smart small appliances have become the first choice for household consumption.

According to sales data of Wukong List in Suning, sales of smart toilet cover increased 586.43% year-on-year. The performance of high-end steamers was the most eye-catching, and sales increased 1035% year-on-year.

Let's look at the situation in Jingdong, as the main venue of 618, from June 1 to 18, the turnover of dust removal products such as sweeping robots and window cleaners sold by Jingdong household appliances exceeded 200% year-on-year; the turnover of high-end hairdressing and hair care products above 2000 yuan increased by 220% year-on-year; households with functions of sterilization, drying, large capacity and ultra-fast washing Dishwashers are also popular, with turnover five times higher than the same period last year.

Tianmao's data also confirm this trend. More and more young people choose to "smart lazy". On June 16, in the 618 sprint stage, smart security categories and smart home categories grew strongly, with the first hour growth rates exceeding 1500% and 110%, respectively. Among them, floor sweeping robots, fingerprint locks, portable juice extractors and other "hands-on". The average sales of products exceed 10,000 units, of which the post-90s account for more than 40%. In the first hour of June 16, three minutes of waste disposal exceeded last year's whole day. The first hour of fruit and vegetable washing machine increased by nearly 900% year on year, and 35,000 sweeping robots were sold in one hour.

International brands still have strong appeal

In today's Cat 618, Apple's brand sold more than 100 million yuan in 2 minutes and 45 seconds, Nike in 4 minutes and Ganoderma lucidum water in Yuemu in 5 minutes, breaking the sales volume of last year's whole day.